Summarize your organization’s KEY STRATEGIC OBJECTIVES and their related GOALS.

Within your response, include answers to the following questions:

Area 2.1b. Strategic Objectives

(1) What are your KEY STRATEGIC OBJECTIVES and your timetable for accomplishing them?

What are your most IMPORTANT GOALS for these STRATEGIC OBJECTIVES?

(2) HOW do your STRATEGIC OBJECTIVES address the CHALLENGES identified in response to P.2 in your ORGANIZATIONAL PROFILE?

HOW do you ensure that your STRATEGIC OBJECTIVES balance short- and longer-term CHALLENGES and OPPORTUNITIES?

HOW do you ensure that your STRATEGIC OBJECTIVES balance the needs of all KEY STAKEHOLDERS?

Notes:

N5. STRATEGIC OBJECTIVES that address KEY CHALLENGES (2.1b[2]) might include rapid response, customization, co-location with major CUSTOMERS, specific joint ventures, Lean or Virtual Manufacturing, rapid INNOVATION, ISO 9000:2000 registration, Web-based supplier and CUSTOMER RELATIONSHIP MANAGEMENT, and product and service quality enhancements. Responses to Item 2.1 should focus on your specific CHALLENGES—those most important to your business success and to strengthening your organization’s overall PERFORMANCE.

N6. Item 2.1 addresses your overall ORGANIZATIONAL STRATEGY, which might include changes in services, products, and product lines. However, the Item does not address product and service design; you should address these factors in ITEM 6.1, as appropriate.

For additional description of this Area, see 2.1 Strategy Development Description.

2005 Criteria Items: 1.1 - 1.2 - 2.1 - 2.2 - 3.1 - 3.2 - 4.1 - 4.2 - 5.1 - 5.2 - 5.3 - 6.1 - 6.2 - 7.1 - 7.2 - 7.3 - 7.4 - 7.5 - 7.6 - P.1 - P.2

Areas: 1.1a-1.1b-1.2a-1.2b-1.2c-2.1a-2.1b-2.2a-2.2b-3.1a-3.2a-3.2b-4.1a-4.1b-4.2a-4.2b-4.2c-5.1a-5.1b-5.1c-5.2a-5.2b-5.3a-5.3b-6.1a-6.2a-6.2b-7.1a-7.2a-7.3a-7.4a-7.5a-7.6a-P.1a-P.1b-P.2a-P.2b-P.2c