Summarize your organization’s KEY product and service PERFORMANCE RESULTS.

SEGMENT your RESULTS by product  types and groups, as appropriate.

SEGMENT your RESULTS by service types and groups, as appropriate.

SEGMENT your RESULTS by CUSTOMER groups, as appropriate.

SEGMENT your RESULTS by market SEGMENTS, as appropriate.

Include appropriate COMPARATIVE DATA.

Provide data and information to answer the following questions:

7.1a. Product and Service Results

What are your current LEVELS in KEY MEASURES or INDICATORS of product PERFORMANCE that are IMPORTANT to your CUSTOMERS?

What are your current LEVELS in KEY MEASURES or INDICATORS of service PERFORMANCE that are IMPORTANT to your CUSTOMERS?

What are your current TRENDS in KEY MEASURES or INDICATORS of product PERFORMANCE that are IMPORTANT to your CUSTOMERS?

What are your current TRENDS in KEY MEASURES or INDICATORS of service PERFORMANCE that are IMPORTANT to your CUSTOMERS?

HOW do these RESULTS compare with your competitors’ PERFORMANCE?

Note:

Product and service RESULTS reported in this Item should relate to the KEY product and service features identified as CUSTOMER requirements or expectations in P.1b(2) based on information gathered in Item 3.1 and Item 3.2. The MEASURES or INDICATORS should address factors that affect CUSTOMER preference, such as those included in P.1, Note 3 and Item 3.1, Note 3.

For additional description, see 7.1 Product and Service Outcomes Description.

2005 ARTICULATED Item Links: 1.1 - 1.2 - 2.1 - 2.2 - 3.1 - 3.2 - 4.1 - 4.2 - 5.1 - 5.2 - 5.3 - 6.1 - 6.2 - 7.1 - 7.2 - 7.3 - 7.4 - 7.5 - 7.6 - P.1 - P.2