Importance of Beginning With Your Organizational Profile

Your Organizational Profile is critically important because

•    it is the most appropriate starting point for self-assessment and for writing an application;

•    it helps you identify potential gaps in key information and focus on key performance requirements and business results;

•    it is used by the Examiners and Judges in application review, including the site visit, to understand your organization and what you consider important; and

•    it also may be used by itself for an initial self-assessment. If you identify topics for which conflicting, little, or no information is available, it is possible that the Organizational Profile can serve as your complete assessment, and you can use these topics for action planning.

P Preface: Organizational Profile

The Organizational Profile is a snapshot of your organization, the KEY influences on HOW you operate, and the KEY challenges you face.

Describe your organization’s business environment and your KEY relationships with CUSTOMERS, suppliers, PARTNERS, and STAKEHOLDERS.

Within your response, include answers to the following questions:

P.1a. Organizational Environment

(1) What are your organization’s main products and services? What are the delivery mechanisms used to provide your products and services to your CUSTOMERS?

(2) What is your organizational culture? What are your stated PURPOSE, VISION, MISSION, and VALUES?

(3) What is your employee profile? What are your categories and types of employees? What are their educational LEVELS? What are your organization’s workforce and job DIVERSITY, organized bargaining units, use of contract employees, and special health and safety requirements?

(4) What are your major technologies, equipment, and facilities?

(5) What is the regulatory environment under which your organization operates? What are the applicable occupational health and safety regulations; accreditation, certification, or registration requirements; relevant industry standards; and environmental, financial, and product regulations?

P.1b. Organizational Relationships

(1) What are your organizational structure and GOVERNANCE SYSTEM? What are the reporting relationships among your Board of Directors GOVERNANCE board, SENIOR LEADERS, and parent organization, as appropriate?

(2) What are your KEY CUSTOMER and STAKEHOLDER groups and market SEGMENTS, as appropriate? What are their KEY requirements and expectations for your products, services, and operations? What are the differences in these requirements and expectations among CUSTOMER and STAKEHOLDER groups and market SEGMENTS?

(3) What role do suppliers and distributors play in your VALUE CREATION and KEY support PROCESSES? What role, if any, do they play in your organizational INNOVATION PROCESSES? What are your most important types of suppliers and distributors? What are your most important supply chain requirements?

(4) What are your KEY supplier and CUSTOMER PARTNERING relationships and communication mechanisms?

Notes:

N1. Product and service delivery mechanisms to your CUSTOMERS (P.1a[1]) might be direct or through dealers, distributors, or channel PARTNERS.

N2. Market SEGMENTS (P.1b[2]) might be based on product or service lines or features, geography, distribution channels, business volume, or other factors that are important to your organization to define related market characteristics.

N3. CUSTOMER and STAKEHOLDER group and market SEGMENT requirements (P.1b[2]) might include on-time delivery, low defect LEVELS, ongoing price reductions, electronic communication, and after-sales service.

N4. Communication mechanisms (P.1b[4]) should be two-way and might be in person, via regular mail or e-mail, or by telephone and/or written. For many organizations, these mechanisms may change as marketplace requirements change.

For additional description of this Item, see P.1 Organizational Description Item description.

For definitions of Key Terms presented throughout the Criteria and Scoring Guidelines , see the Glossary of Key Terms.

Frequently, several questions are grouped under one number (e.g., P.1a[3]). These questions are related and do not require separate responses. These multiple questions serve as a guide in understanding the full meaning of the information being requested.

Item notes serve three purposes: (1) to clarify terms or requirements presented in an Item, (2) to give instructions on responding to the Item requirements, and (3) to indicate KEY linkages to other Items. In all cases, the intent is to help you respond to the Item requirements.

Organizational Profile: P.2 Organizational Challenges

Describe your organization’s competitive environment, your KEY STRATEGIC CHALLENGES, and your SYSTEM for PERFORMANCE improvement.

Within your response, include answers to the following questions:

P.2a. Competitive Environment

(1) What is your competitive position? What is your relative size and growth in your industry or markets served? What are the numbers and types of competitors for your organization?

(2) What are the principal factors that determine your success relative to your competitors? What are any KEY changes taking place that affect your competitive situation?

(3) What are your KEY available sources of comparative and competitive data from within your industry?

What are your KEY available sources of COMPARATIVE DATA for analogous PROCESSES outside your industry?

What limitations, if any, are there in your ability to obtain these data?

P.2b. Strategic Challenges

What are your KEY business, operational, and human resource STRATEGIC CHALLENGES? What are your KEY STRATEGIC CHALLENGES associated with organizational SUSTAINABILITY?

P.2c. Performance Improvement System

What is the overall approach you use to HOW do you maintain an overall organizational focus on PERFORMANCE improvement, including organizational LEARNING? To guide HOW do you achieve SYSTEMATIC evaluation and improvement of KEY PROCESSES?

What is your overall APPROACH to sharing your KNOWLEDGE ASSETS within the organization?

Notes:

N1. Principal factors (P.2a[2]) might include differentiators such as price leadership, design services, e-services, geographic proximity, and warranty and product options.

N2. STRATEGIC CHALLENGES (P.2b) might include electronic communication with businesses and end-use customers,  rapid technological change, disruptive technologies that rapidly revolutionize or make obsolete existing PROCESSES or products, reduced CYCLE TIMES for product introduction, industry volatility, declining market share, changing marketplace, mergers and acquisitions, global marketing and competition, CUSTOMER retention, changing or emerging CUSTOMER or regulatory requirements, staff employee retention, an aging workforce, and VALUE chain integration.

N3. PERFORMANCE improvement (P.2c) is an assessment dimension used in the SCORING SYSTEM to evaluate the maturity of organizational APPROACHES and DEPLOYMENT. This question is intended to help you and the Baldrige Examiners set an overall context for your APPROACH to PERFORMANCE improvement.

N4. Overall APPROACHES to PROCESS improvement (P.2c) might include implementing a Lean Enterprise System, applying Six Sigma methodology, using ISO 9000:2000 standards, or employing other PROCESS improvement tools.