Purpose - Baldrige Glossary Definition

(Baldrige Glossary for Business, Government (Public Sector) and other Nonprofit

The term 'Purpose' was first introduced in the Baldrige Glossary in 2002.


The term purpose refers to the fundamental reason that an organization exists. The primary role of purpose is to inspire an organization and guide its setting of values. Purpose is generally broad and enduring. Two organizations providing different businesses could have similar purposes, and two organizations in the same business could have different purposes.

Note: Blue words above are hyperlinks to other Integrated Glossary terms.

Return to: Baldrige Glossary

Thank you for using the only truly integrated Baldrige Glossary available anywhere.  Paul Steel


New: For the first time, you can now download special MS Word versions of the 2012 Baldrige Criteria in a format approved by more than 20 national award programs

Baldrige Excellence Resources


Baldrige Glossary - Purpose