Customer Engagement
Baldrige Health Care Glossary
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Customer Engagement The term “customer engagement” refers to your patients’ and/or stakeholders’ investment in or commitment to your organization and health care service offerings. It is based on your ongoing ability to serve their needs and build relationships so they will actively seek and provide positive referrals for your health care services. Characteristics of customer engagement include their loyalty, their willingness to make an effort to seek health care services from your organization, and their willingness to actively advocate for and recommend your organization and health care service offerings. |
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The 2012 Baldrige ARTICULATED Criteria . . . the Criteria made practical . . . approved for use in 20+ national quality award programs
(ARTICULATED = Improved understanding + More efficient = More practical)
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(Articulated Criteria versions have been downloaded thousands of times daily)
2012 Baldrige Criteria Response Templates . . . accelerating excellence
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