Figure 4.2b-__:  Knowledge Assets        

1.     process descriptions

2.     Intranet content

3.     best practices, benchmarking findings

4.     algorithms, formulas, forecasts, projections

5.     languages

6.     audio and video recordings

7.     presentations, workshops, seminars

8.     graphics, diagrams, maps, schematics, organization charts

9.     schedules, calendars

10.  balanced scorecard measures

11.  photographs, drawings, sketches

12.  databases (e.g., customer records) – searchable and non-searchable)

13.  other data and information repositories

14.  training and education materials

15.  intellectual capital, including customers, employees, copyrights, registered designs

16.  image capital – protection/leverage of trademarks, goodwill, reputation

17.  research

18.  annual reports

19.  human memory

20.  knowledge and expertise held by employees

21.  knowledge embedded in our organizational systems