3.1 Voice of the Customer

3.1 Voice of the Customer: 2012 Baldrige Criteria for Performance Excellence

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11 BN 3.1

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P

Preface: Organizational Profile

 

P.1

Organizational Description

 

P.2

Organizational Situation

Category and Items

Point Values

1

Leadership

120

 

1.1

Senior Leadership

  70

 

1.2

Governance and Societal Responsibilities

  50

2

Strategic Planning

85

 

2.1

Strategy Development

  40

 

2.2

Strategy Implementation

  45

3

Customer Focus

85

 

3.1

Voice of the Customer

  45

 

3.2

Customer Engagement

  40

4

Measurement, Analysis, and Knowledge Management

90

 

4.1

Measurement, Analysis, and Improvement of Organizational Performance

  45

 

4.2

Management of Information, Knowledge, and Information Technology

  45

5

Workforce Focus

85

 

5.1

Workforce Environment

  40

 

5.2

Workforce Engagement

  45

6

Operations Focus

85

 

6.1

Work Systems

  45

 

6.2

Work Processes

  40

7

Results

450

 

7.1

Product and Process Outcomes

120

 

7.2

Customer-Focused Outcomes

  90

 

7.3

Workforce-Focused Outcomes

  80

 

7.4

Leadership and Governance Outcomes

  80

 

7.5

Financial and Market Outcomes

  80

 

 

TOTAL POINTS

1,000

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2012 Baldrige Criteria Item 3.1 Voice of the Customer